Category Archives: Marketing

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Digital Marketing in Brisbane

Category : Marketing

Brisbane

Are you curious about what a digital marketing agency can do for you? Have you been googling “digital marketing Brisbane” for hours wondering which option is best for you? It is not easy to decide.  The goal here is to decide how digital marketing can help you, which will help you decide which company will suit your needs the best.

Digital marketing can help you with any website need. Whether your website is focused on content, affiliate sales, or direct product sales, you could benefit from some help. Reaching an audience is not difficult. However, reaching your target audience can be very difficult. Since your target audience will bring in better quality pageviews, loyal readers, repeat sales, and loyal customers, reaching them is important to your overall success.

Analyzing Your Digital Marketing Needs


If you are looking for a digital marketing agency for Brisbane, you will first need to understand your website’s marketing needs. There are a lot of options available to boost your revenue, so taking a careful look will help you to get a better understanding.

Before Hiring a Digital Marketing Agency


Before you spend the money to hire a digital marketing agency, you should carefully evaluate your current website situation. The first thing you need to do is analyze your Search Engine Optimization, also known as your Search Engine Marketing. Surveys have revealed that more than 90% of all internet users in Australia use search engines to locate the websites they want to shop on. If you are not fully visible to search engines, they cannot bring you into the homes of your future customers.

Make sure that your company has the necessary social media pages to provide a public boost. Some digital marketing agencies will help boost this online presence, and existing accounts are always welcome. Set up a presence on Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, and Tumbler. Most of your target audience is already active on these websites, so take advantage of the free marketing.

You will also want to ensure that your website is mobile friendly. Most of your customer base will be shopping from their tablet or smartphone, make sure that you are offering them the best experience possible.

After Hiring a Digital Marketing Agency


After you hire a digital marketing agency, you will want to keep up to date with the statistics of your website. This will help you to ensure that you are getting the best out of your investment. You will need to watch specific statistics to ensure that you are reaching your target market.

Pay attention to off-site analytics. This will allow you to see how visible your website is to your target audience and how they are going to reach you. Onsite analytics will allow you to watch your visitor’s behavior before they make purchases. You can see what pages your website are drawing in the most traffic, and help you improve low-traffic pages.

By paying attention to your Google Analytics account, you will be able to measure all of these aspects of your website. The best part is, Google Analytics provides these tools for free. However, many digital marketing agencies pay for an enhanced account, so you may receive reports that go more in-depth each month. Check with the agent you choose to see if this option is available with your package. When you are looking at a Digital Marketing Company in Brisbane look at all your options first.


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Effects of the Quakes on Local Businesses Marketing

Category : Marketing

Canterbury Quakes & the Effect on Local Businesses


On 4th September 2010 at approximately 4.35am – Christchurch experienced a severe earthquake measuring a magnitude of 7.1.

Following the earthquake ‘after shocks’ were felt on 22 February 2011 as high as 6.3 damaging the already crippled city. The devastation of the quake on the city was felt New Zealand wide as construction crews and Local Businesses started the cleanup and rebuilding process.
Christchurch still has not recovered completely and local business has not returned back to how it was.
It seems digital marketing in Christchurch has increased as local businesses try and rebuild there client bases to pre 2010. But without a solid Digital Marketing strategy, some businesses are finding this difficult.

Christchurch Quake MarketingImpact on Local Marketing

With 50% of organic searches now made with a locality attached we find more consumers are wanting to purchase locally or use local services. This has been a change that has happened over the past 18 months as bigger corporations are dominating Googles page 1 results. By adding “Christchurch” to the end of the query i.e. “builder Christchurch” , you are increasing your chances of finding a local service provider.
Even with Googles – Geo-Location and Google My Business platforms helping the localised businesses, it is still not 100% accurate. The change in the way consumers are searching can only help businesses in the Christchurch area. Lets hope we keep it this way!

The Local marketing tactics will change as businesses seek to rebuild their clientele back to where it was previous to the quakes. Some Industries such as builders, plumbers and general construction will see a short term ‘boom’ as the people and businesses of Christchurch look to rebuild for the future.

Don’t hesitate to contact Advanced Marketing Ltd – they will ensure your business is found the right way!