Effects of the Quakes on Local Businesses Marketing
Category : Marketing
Canterbury Quakes & the Effect on Local Businesses
On 4th September 2010 at approximately 4.35am – Christchurch experienced a severe earthquake measuring a magnitude of 7.1.
Following the earthquake ‘after shocks’ were felt on 22 February 2011 as high as 6.3 damaging the already crippled city. The devastation of the quake on the city was felt New Zealand wide as construction crews and Local Businesses started the cleanup and rebuilding process.
Christchurch still has not recovered completely and local business has not returned back to how it was.
It seems digital marketing in Christchurch has increased as local businesses try and rebuild there client bases to pre 2010. But without a solid Digital Marketing strategy, some businesses are finding this difficult.
Impact on Local Marketing
With 50% of organic searches now made with a locality attached we find more consumers are wanting to purchase locally or use local services. This has been a change that has happened over the past 18 months as bigger corporations are dominating Googles page 1 results. By adding “Christchurch” to the end of the query i.e. “builder Christchurch” , you are increasing your chances of finding a local service provider.
Even with Googles – Geo-Location and Google My Business platforms helping the localised businesses, it is still not 100% accurate. The change in the way consumers are searching can only help businesses in the Christchurch area. Lets hope we keep it this way!
The Local marketing tactics will change as businesses seek to rebuild their clientele back to where it was previous to the quakes. Some Industries such as builders, plumbers and general construction will see a short term ‘boom’ as the people and businesses of Christchurch look to rebuild for the future.
Don’t hesitate to contact a New Zealand Company that will ensure your business is found the right way!